SEO Manchester.

Make your website more visible with our expert SEO services, backed by industry-wide experience and a proven track record.

SEO Manchester.

Make your website more visible with our expert SEO services, backed by industry-wide experience and a proven track record.

Looking for an SEO agency in Manchester?

SEO is vital for your website if you want to use it as a tool to generate new business, whether that be selling different products or offering particular services. The team at Pure Media have years of experience managing SEO campaigns for businesses that are looking to outrank their competitors and acquire more market share. We work with a variety of clients on different SEO campaigns with unique strategies for each website, and our services range from international to local SEO campaigns, depending on what we believe would be the best fit for you and your goals. 

No SEO strategy is the same as another; we take each project on an individual basis and develop a well-rounded strategy that suits your business goals. Along the way, we will discuss and advise you accordingly to achieve the best SEO results. 

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What Is SEO?

SEO stands for Search Engine Optimisation, and it helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.

The ultimate goal of SEO is to rank on the first page of Google’s results page for the most relevant keywords to your target audience. No, this doesn’t mean any keywords; quality over quantity is the name of the game. If we rank for valuable terms, they’ll achieve valuable results. 

SEO can be applied to any website and is used to improve a website’s visibility on search engines such as Google (and recently LLMs such as ChatGPT, Gemini and more. Whether a website provides products, provides services, or shares knowledge on certain topics, SEO is the cornerstone to drive traffic and increase your digital footprint. 

elements of SEO

SEO Manchester Agency​

Our SEO in Manchester provides the best ROI of any marketing channel. It is always possible to increase your website visibility further, regardless of how long you have been doing SEO. Your website can always be optimised & improved in some way, whether it is targeting keywords with a higher search volume, adding new sections to your website, or improving your existing pages on the site. These are just a few pointers that highlight what we can offer you from our Manchester-based agency. 

SEO is a long-term approach, and the investment requires a lot of time. Generally, you will need to spend between 3-6 months doing SEO before you start seeing any great return on investment. 

SEO is Pure Media Marketing’s core service. This is what our core focal point remains on, and we aim to offer the best service that Manchester has to offer. With SEO consistently evolving, it is essential to not only be up to date with the marketing form, but also ensure you are following best practices to stay ahead of the curve. 

Our focus lies in continuously outranking and outperforming large corporations using effective strategies which are put together by our SEO experts. We are consistently analysing, testing, and researching new, cutting-edge techniques to apply to our clients’ strategies. 

Click Here To Discuss This With The Experts

Our team understands that SEO can often appear very confusing and difficult to understand. It is a service that can be full of acronyms and technical jargon thrown around to sound fancy. We consider this in our approach. Our approach is to work closely with clients to ensure that you understand what we are doing as your SEO experts, and why we are doing it.

We have established that when a client fully understands what we are doing and has full insight into our approach, we form better relationships and achieve better results together. Our team is available to have video calls for businesses that are uncertain about an approach, have questions, or simply want to understand more. 

The only two reasons that companies need help from an SEO agency such as Pure Media Marketing are:

Expertise – Our directors have worked in the field of SEO in some of the best-known agencies and gained valuable learnings that could be applied to your business. They have seen many changes that have taken place to Google and SEO in Manchester throughout their time. 

Experience doesn’t mean everything, but it matters. We frequently come in touch with people and other agencies that are still working as if we are in the early 200’s and are yet to change their approach. Not only does this lead to poor results, but it also a loss of money that has been invested, and we don’t want that. 

Our core focus is the push the boundaries and try unique approaches that can have a positive impact on your website. The SEO team are constantly looking for new approaches to understand ranking factors and algorithm updates, no matter how minor or major they seem, and that is what gets us the edge over other Manchester SEO agencies. 

Resource – Effectively doing search optimisation is a very manual, time-sensitive task, with lots of content needing to be produced alongside in-depth research. Content cannot be written with AI, as stated in the article found here, it needs to be written by humans, for humans, to rank competitively. This is why we can help; we understand you don’t have the time and resources to execute all these tasks, and we are here to act as an extension to your business. 

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Our SEO Guide

1. Initial Audit

Every solid SEO campaign begins with an in-depth audit. At Pure Media Marketing, we ensure that this process is as diligent as possible so that we can execute the most impactful campaign that produces results. In simple terms, this is a “health check” for your website. During this, we will evaluate how well your website is structured for search engines and pinpoint any areas that need to be addressed to get the website ranking. Our SEO audit will assess your:

-Indexing and Website Structure

-Website Crawlability

-User Experience

-Keyword Research

-On-Page SEO

-Backlink Profile

SEO audits are done to indicate what errors there are on the website and what needs to be fixed during the SEO campaign. It helps us make sure that the website doesn’t have any broken links, duplicate content, or poor architecture. We always begin with this to ensure that we are optimising your website to be set up to achieve results, and ultimately, impact your ranking and visibility. Our technical SEO knowledge and research methods ensure that we can execute these tasks seamlessly, so that the campaign can get kick-started on the right track. Our plan will be notated in a spreadsheet, and the fixes will be mapped out and presented to you, so you have full transparency on what has been done and why. 

2. Keyword Research

Improving your rankings for particular keywords is a large part of SEO. However, choosing keywords is an extensive process, and keyword research is crucial to a triumphant SEO strategy. We put a large amount of time, thought, and research into which keywords to target and how we will target them. We won’t just pick keywords with the highest search volume, or easy-to-rank keywords that don’t matter. Each keyword is meticulously selected and analysed to improve your SEO performance. 

Keywords are extremely important in the process. When setting up your SEO campaign, our keyword search considers every possible avenue. We will ensure that the keywords selected have the best chance of meaningful results. 

We will map out these keywords and present them to you, giving you further insight into what they are and why they have been chosen. 

3. On-Page Optimisation 

On-page optimisation refers to all the tweaks and changes that can be made to your website in order to make it perform better. All content pieces on the website should be optimised according to SEO best practices to improve search engine rankings.

There are numerous considerations to think about when making on-page changes. Multiple on-page elements often need to be changed when starting your SEO journey. These include, but are not limited to, content optimisation, technical SEO, internal linking, and site structure. 

These types of SEO changes are integral to the success of an SEO campaign, and we will implement them right away. This, along with relevant links, can be considered as one of the primary areas within your campaign at our agency in Manchester.

Each website requires different amounts of content. During the initial audit phase, we will decide whether new pages need to be created to target keywords differently or if we can use what we have and integrate keywords where relevant. This will help us bring in more qualified traffic over time. 

4. Content Optimisation 

Content doesn’t just refer to written words that have been placed on your website. It can also refer to things such as alt-text (image tags) and meta information, which will provide context to Google and help rankings. 

One of the tasks we will execute will be looking at your existing website content to see if there are any pages to work on and optimise to achieve quick wins. We may also add new pages to the website based on the way people are searching and navigating to find your product, and later, blog content to support our products/services. This content will be written by our in-house SEO team, who are qualified, experienced, and have the necessary tools to produce content that ranks.

The team will also look at the hidden content on the website. This refers to your page titles, metadescriptions and alt tags. They’ll optimise these to ensure they meet best practice requirements and improve the website crawlability. 

Through doing these optimisations, we would expect to see your website rise up the rankings and improve the overall crawlability. This means we would be looking at more qualified traffic that spends longer on the site and has a good chance of converting. 

 

5. Technical SEO

There are many technical elements that we will assess to improve your rankings. We will be looking at the website’s technical SEO health score during the audit and monitoring it. during the campaign. We will then optimise these elements to ensure they run smoothly and are easy to navigate for both crawlers (Google) and users. 

Some of these optimisations include: website speed, irrelevant code slowing the site down, schema, and more. Technical SEO is vital for your website’s SEO performance, and these considerations must not be taken lightly by any agency that is looking to succeed with their campaign. This is why we consider this as early as possible, and frequently review it to ensure it is functioning optimally. 

 

6. Conversion Rate Optimisation 

In SEO terms, your conversion rate is the number of “desired events” you get from a visitor on your website. A “desired event” could refer to a purchase being made (e-commerce) or an enquiry (lead gen, service-based websites). There are various considerations that we, as your SEO agency, will make to increase your revenue.

There is a possibility that you have something on the website that is keeping your conversion rates low. For example, having a slow loading time or a poor website layout could be causing people to leave. We will monitor this and look at different aspects that can affect conversion rates. 

Our SEO team might advise you to liaise with your developer and make changes to the website to improve your conversions. Improving conversions is also valuable to our SEO strategy, as it gives us data on which pages need further tweaks or may need a new approach. 

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History Of SEO

Digital marketers have been working to optimise websites ever since they were created, back in 1991. After some time, SEO arrived a bit later with the introduction of search engines, such as Google, in 1997. In the early days, very few businesses and marketers truly understood this often complex marketing form, and little knowledge of how to tailor content to match Google’s guidelines.

Over time, more understanding was gathered, and ranking factors became more widespread, meaning businesses and marketing teams could start exploiting this. This is where Black Hat SEO began, and people tried to manipulate algorithms in order to rank higher in search engines. 

Some prime examples of this approach included people keyword stuffing (loading multiple keywords wherever they could), or writing keywords in the same text colour as the background to “hide” the keywords and rank. 

Now, this worked for a while. However, search engines became more sophisticated and aimed to provide the best possible experience. Google’s Panda update in 2011 attempted to clamp down on keyword stuffing and rewarded content pieces that the search engine deemed more beneficial to humans than itself. 

Further updates have arisen since, namely, the Penguin, Hummingbird, and RankBrain, which were released to restrict spammy backlinks and low-quality content. 

Future of SEO

It is difficult to predict how SEO will continue to evolve in the future. What we can do, though, is work off what has happened in the future so that we can predict the SEO landscape for the next few years. 

The bulk of Google’s 2025 updates were focused on rewarding content that matches user intent and penalising websites that are just trying to align with Google’s algorithm. In 2022, Google introduced the E-E-A-T framework to assess the quality of a content piece based on 4 crucial factors: experience, expertise, authoritativeness, and trustworthiness. 

We’d expect to see this trend continue, but we can remain certain that the other ranking factors will remain influential. We are now in the AI era, and people are starting to search for services, products, and general recommendations about topics using LLMs such as ChatGPT, Perplexity, and more. 

What we have seen so far with this rise is that the core foundations of a solid SEO campaign are influencing these AI search engines. Relevant content that answers questions will help you rank, high-quality links will help, and a credible brand presence will help too. 

Technical SEO

Not the shiniest service but definitely one of the most important factors, technical SEO involves our team carrying out work to ensure that the indexing and crawling phase is as effective and optimised as possible. Technical SEO work takes place behind the scenes, so, while users may not see the work that has taken place from a technical standpoint, having a technically optimised website sets the foundation for a strong, interactive site, resulting in enhanced visibility. 

Technical SEO is a term full of different categories. These include more simple and rudimentary work such as optimising the URL structure of the website, adding breadcrumbs to the navigation to ensure the website can be crawled and is accessible, editing file names, and making the website look great on mobile devices. 

Working with Pure Media Marketing means that you have added perks of a team of web developers and prects such as site migrations can be managed effectively with a smooth transition and limited SEO impact. 

 

Whether you have a WordPress or Shopify website, any eCommerce businesses looking to grow their online reputation and increase sales needs a rounded eCommerce SEO agency to spearhead the project. 

Increasing sales and showing up in search engine results for transactional terms that are actually valuable to your business takes a lot of SEO effort. Our specialists will suggest new category pages, re-work product pages, and ensure that a user-focused content strategy is in place for the right pages to be served in SERPs . Several SEO tactics can be applied to eCommerce website, it all boils down to how to utilise these tactics that will drive meaningful results for you. 

Luckily for you, we have an eCommerce SEO team ready to help you grow. 

 

If you are a business that is looking to dominate your local area, optimising for and investing in a local SEO company will help you target specific places, towns, and cities. For example, for an agency such as ours, based in Manchester, we’d aim to optimise our pages and services for terms such as “SEO Manchester”, “SEO Agencies in Manchester” and non local terms such as SEO Agency. 

As with all SEO, structuring the website in a manner that sends signals to Google’s crawlers is important. For local SEO, this would usually involve optimising your Google Business Profile (GBP) and building local citations that include your businesses name, address, and phone number in online directories that are used by people looking for services such as the ones you offer.

Writing relevant content and integrating local keywords which the correct intent will help Google gain an understanding of where you’d like to be found and what services you are offering. 

Above all, this SEO approach can be a cost-effective solution as your budgets are focused on one specific areas rather than the entire nation. Furthermore, there is no ad spend required to rank, just spend that goes to our team to grow the rankings. 

Investing in National SEO is ideal for businesses that are looking to expand their brand to places beyond their location and take the next step of growth. In a way, optimising your website for national attention is basically a scaled version of what local SEO offers. We’re now trying to rank and be visible in a wider area rather than just one location. This type of strategy is best for services that are willing to travel or ecommerce website’s that can ship products across the country. 

One of the key ways to achieve national SEO success is to create tailored pages for different locations. Having multiple URLs and pages that target different locations would be an example of a national SEO campaign. Optimising your Google Business Profile, developing rounded strategies, considering/adjusting website architecture, and conducting throrough keyword research are some of the foundational considerations and elements to achieving national recognition. 


Somewhat related to local SEO, small business search engine optimisation refers to the way in which new companies make themselves known online. This is often down with a small investment using available funds, small business SEO is solely focused on maximising budgets and ROI. While start-ups can sometimes shy away from investing their money into websites, it should be seen as a way into the market and disrupt the industry. 

With so many keywords, small businesses can be clever and target the lower-value, longer-tailed keywords that aren’t targeted by rivals. Startup SEO can also leverage free tools include Google Business Profiles and backlinks from local directories to grow their business within their budget. 

If Google Ads keyword bidding and the price of these services are too high, a small business SEO package should be able to support you while you grow. 

There are multiple factors to consider when you approach SEO and dive into the realm of this marketing form. Yes, on-page and tech work will contribute to good performance, but, ultimately, good content is what Google requires in order to reward you and rank you website higher in results. Our SEO agency consists of a team of content and copywriting experts that have been in the industry and watch Google’s algorithms change and then adapted to create quality content that converts. We write accroding to what your audience wants to hear and integrate the relevant keywords into our copy to achieve meaningful results. 

Our SEO Packages

Ignite

Package
£ 449
99
Monthly
  • Best for: Sole traders and local businesses looking to build foundational SEO visibility.
  • All Ignite features, plus:
  • 6 hours of SEO optimisation per month
  • Higher content volume
  • Regular performance calls and updates
  • Designed to improve broader keyword rankings and increase site authority

Boost

Package
£ 649
99
Monthly
  • Best for: Sole traders and small businesses ready to expand their digital presence.
  • All Ignite features, plus:
  • 6 hours of SEO optimisation per month
  • Higher content volume
  • Regular performance calls and updates
  • Designed to improve broader keyword rankings and increase site authority
New Deal!

Surge

Package
£ 1,399+ Monthly
  • Best for: Small to medium-sized businesses with competitive goals and national reach.
  • All Ignite and Boost features, plus:
  • 12+ hours of SEO optimisation per month
  • Full-site technical SEO
  • Frequent performance reviews
  • Aggressive link building and advanced SEO tactics
  • Ideal for scaling businesses looking to dominate their niche

A good project always starts with planning and a solid foundation; the same applies to SEO. Without the pillars of authority, relevance, and trust, search rankings and online visibility are going to suffer.

Discussing things such as ‘relevance’ and ‘trust’ might sound strange when considering we’re just optimising a website. But this is part of the essential steps because they each relate to the fact that search engines care about providing users with the best experience possible. For all search engines, this is labelled as follows: white hat SEO practices, which basically means doing what is right without corner-cutting. 

When partnering with our SEO agency, we will constantly deliver value, not cut corners or overlook crucial elements that can hinder performance. This is all brought together through the use of our development team, our user experience team, and our content team. 

Pure Media's 3 Pillars of Search Engine Optimisation

Keyword types

There are plenty of types of keywords to choose from, and choosing the right one is the most important part of acquiring relevant traffic.

Before just selecting a keyword and placing it in content, you need to assess what type of keyword it is, and if it is relevant to what you are trying to achieve and the market you are trying to reach. 

Branded and unbranded

Branded phrases are simply those that include the brand’s name as part of a larger search term. These terms are a general indication that a brand has a good market share and is well known by its audience. Unbranded keywords do not feature a company’s name. Both of them come with benefits; the intent behind a branded term is more commercial because if people are typing a company’s name in, the chance of them purchasing something from there is higher, as they know where to go. 

 

Seed terms refer to broader keywords that can generally cover a multitude of subtopics. These are generally searched earlier on in the buyer journey. Page-specific tmers relate to search phrases that are more specific and tailored to one particular thing that people are looking for. 

Google is smart and can identify what part of the customer journey people are at when searching. Different keywords provide clues as to what stage the prospective consumer is currently in.

These clues are used to write tailored content toward them. The pinnacle is to rank for traffic from search engines that is relevant and from different phases of the buyer’s journey, so that the website constantly gets different people being driven through the pipeline toward your business. 

These are relatively self-explanatory. local keywords refer to those that include local terms, for example, SEO agency near me or SEO Manchester. National keywords expand on that and focus on entire countries, and global terms don’t have a geographical location tailored to them and can be more generic.

There is no restriction on the length of a keyword in SEO. They are generally categorised into short and long-tail terms. 

The rule of thumb is that the shorter the keyword is with a larger search volume, the more challenging it is to rank. Whereas a long-tail search has lower search volume and is easier to rank for. For example, the keyword “running shoe” is going to be more challenging to rank for than “what are the best running shoes for road runners”. 

SEO keywords are so many because they can be almost any length. These are categorised into short and long-tail terms, which are sometimes called ‘head and tail’ terms.

 

Contact Us

Let’s make your business great together.

Email Address

info@puremediamarketing.co.uk

Call Us

+44 7414 506652

Address

Manchester, United Kingdom

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How do I get an SEO proposal?

Reach out to our team to get some time booked with us. We will first discuss your goals, competitors and KPIs before putting a proposal together. We are always open to having a quick chat to answer any questions you may have. Feel free to contact us by clicking here

SEO is what we are experts in. We’ve had years of exposure to various tried and tested tools, techniques, and strategies to identify what works and what doesn’t. We have access to industry trends, which allows us to adapt to any changes that take place. The main reason is, we have the time to take care of your website and give it the attention is deserves to grow your digital presence. 

Our SEO services are generally charged on a retainer basis, meaning that you will have a set amount each month. Prices can vary depending on how aggressive we need to be with our strategy. One thing to be aware of when considering price is an agency that promises miraculous results from its campaign. Ultimately, we have something for everyone and can offer a pay-as-you-go SEO service. Click here for more information on SEO packages.

There is no absolute answer to this question. While many agencies can give you an answer that you’d like to hear, we value transparency. Every day, there are millions of new websites that go live, get crawled and indexed by Google and then see results. SEO takes time. If you have a website that has been around for a while, you have better chances of getting results sooner, as Google is aware of the domain. It also depends on the types of keywords we want to rank for, how competitive those terms are, and how many other sites have been doing SEO to target those terms. 

Does SEO increase sales?

SEO campaigns are aimed at acquiring new, relevant traffic, ranking higher on Google and increasing your digital footprint. Once we have got ourselves in front of the right audience, we have a higher chance of making sales through organic traffic. 

SEO strategies are created through multiple factors. We will look at what competitors have done, assess keyword opportunities, and assess the website’s health and backlink profile. Once this has been done, we will consider the previously discussed focal points and integrate them into our strategy to work towards achieving the desired results. 

Absolutely. With Google’s renewed emphasis on search intent, smaller businesses can look to compete with the biggest businesses within their sector. This can be achieved through a well-executed SEO campaign and is. This form of marketing is one of the most important to grow your business organically online. 

It is ultimately about what is better for your business, and this depends on where you are currently. If you are looking for long-term, scalable growth, SEO is the investment that you should be looking to make. SEO differs in the sense that you don’t have to pay for the keywords and the clicks coming through to the website. You are rather paying for the work that has been done in order to get the website to appear and achieve those clicks.