Did you know that Google uses different methods to choose which site is the best to serve in results when people are typing local queries than it does for normal queries? If you service a specific area and want to be visible in that area, your generic SEO strategy won’t achieve that. You need a local SEO strategy that targets Google’s local algorithm effectively, and that’s another story.
Luckily for you, Pure Media’s local SEO experts can help curate a strategy that is specific to your local area. This includes keyword research, content full of relevancy, local link acquisition (citations), and an optimised Google Business Profile to let everyone in your area know you exist and you are ready to serve them.
If you are looking for a local SEO agency that is ready to get your website visible in local areas, let the Pure Media team put your business on the map.
Starting from the beginning: Local SEO is a search engine optimisation strategy that aims to help your business appear more in local search results on Google.
For example, let’s say that you are an independent dentist in Manchester who covers a 10-mile radius. You’ll want to appear in results (within that radius) for people who are searching for “dentists near me”. Now, because Google’s algorithm knows that a user searching for “dentist near me” is likely searching for a place within their area, the user doesn’t need to specify a location in their search query, but rather understands where that person is and serves optimised listings in Google’s results.
To make Google recommend your site, you need a solid local SEO strategy that targets the local algorithm within the area.
Local SEO requires a specific set of skills and expertise to achieve meaningful results. Our local SEO team have the technical know-how to increase your local visibility using content, technical SEO, and local backlink building. Get in touch with us to find out how we can help your site rank locally and impact your bottom line.
Our team are knowledgeable in local SEO strategies, covering all the foundation bases across technical, content, and backlink building to dominate local search results.
We’re ready to have a chat and see how we can get stuck and get started.
You should treat your Google Business Profile as your second homepage. This may be the first interaction that a user has with your business, so you want to capture their attention and provide them with all the information that they’re looking for (phone number, address, website, opening hours), etc. We’ll help with this and optimise images, reviews and FAQ sections to maximise the performance of your listing.
When starting local SEO, no stone can be left unturned. The team will implement a local business schema (some technical code on the website), which will help Google understand what you do and where you do it.
Local business schema clarifies:
Our expertise lies in achieving prominent local rankings and connecting you with nearby customers who translate into tangible results. We recognise our approach may not suit every business; however, for those seeking a determined partnership, we invite you to consider our local SEO agency.
Our team comprises seasoned professionals with a deep understanding of the nuances distinguishing local from traditional SEO strategies. We maintain rigorous standards, ensuring you benefit from top-tier knowledge.
While we acknowledge industry recognition, our primary emphasis is on delivering measurable success for our clients. Ultimately, exceeding your competitive landscape is our key objective and validation.
We prioritise clear and honest communication, focusing on the metrics that genuinely impact your profitability, rather than superficial indicators. You will find our team to be communicative, dedicated, and committed to achieving your commercial goals.
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We start with an in-depth review of your current site performance and competition.
Continuous improvements to your site’s structure, performance, and content.
We identify the most relevant keywords for your audience and target them strategically.
Regularly published SEO-focused content tailored to your business goals.
Setup and monthly optimisation of your Google Business Profile for local visibility.
Quality backlinks built each month to improve site authority and rankings.
Includes core web vitals, indexation, internal linking, and performance improvements.
Monthly calls, analytics reporting, and strategic updates based on your campaign data.
SEO isn’t a one-time project — it’s a long-term investment in your business’s digital visibility. Our monthly SEO packages ensure you stay competitive, adapt to algorithm changes, and continuously improve your rankings and traffic.
